April 2025
Namaste to my dear readers,
This blog is about SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. I first learned about it during a seven-day training programme led by our trainer, Deepak. With the help of his team, he explained SWOT analysis through a fun game called “Big Fish, Small Fish.”
In the WAWCAS Program, we do SWOT analysis three times a year (at the beginning, mid-year, and end) to track our progress. Strengths and Weaknesses come from within us, so we must increase our strengths and work with our weaknesses. On the other hand, Opportunities and Threats come from the outside world. We need to grab opportunities and overcome threats to grow.
Every woman has a story, and mine is about resilience and transformation.
Before joining WAWCAS, life was full of struggles. I faced financial difficulties, self-doubt, and endless responsibilities. I felt trapped, unable to break free. My dreams seemed far away, and the fear of failure held me back. But one decision changed my life—joining the WAWCAS Program.
Before WAWCAS : The Challenges I Faced
Like many women, I struggled to balance family and work. My days were spent doing household chores, taking care of my children, and worrying about money. I wanted to earn and support my family, but I had no confidence and no opportunities. I felt invisible, as if my dreams didn’t matter.
My SWOT Analysis : Understanding Myself
When I joined WAWCAS, I learned to analyse myself using SWOT. This self-reflection helped me take charge of my life.
Strengths (S)
- Resilience – I never gave up, no matter how hard life got.
- Multitasking – Managing my home and kids taught me how to handle many tasks at once.
- Empathy – I understood people’s emotions and struggles.
- Determination – I was ready to work hard and learn.
- Creativity – I found new ways to solve problems.
- Adaptability – I was open to changes and learning.
Weakness (W)
- Self-Doubt – I always questioned my abilities.
- Overthinking – I worried too much about what could go wrong.
- Limited Networking – I didn’t know the right people to guide me.
- Work-Life Balance – Managing work and family was tough.
- Fear of Failure – I was scared to take risks.
- Seeking Social Approval – I waited for others’ opinions before making decisions.
Opportunities (O)
- Education & Skills – Learning about finance and business.
- Entrepreneurship – The chance to start my own business.
- Strong Community – A group of women with similar dreams and struggles.
- Workplace Inclusion – Learning about leadership and gender equality.
Threats (T)
- Gender Bias – Society’s mindset about women’s roles.
- Workplace Challenges – Fear of unfair treatment.
- Safety Concerns – Issues related to security and personal safety.
- Family Expectations – Pressure to put family before personal growth.
- Financial Dependence – The struggle to become independent.
- Mental & Physical Health – Stress and work-life balance challenges.
After Joining WAWCAS : My Transformation
WAWCAS changed my life. Through training and mentorship, I gained confidence, financial independence, and leadership skills. I started a small pig farming business, something I never imagined before.
More than just learning, it was an emotional awakening. I met women who had felt the same fear and uncertainty but had transformed their lives. The trainers didn’t just teach business skills—they helped us believe in ourselves. They listened to our fears, cleared our doubts, and showed us that we were capable of much more.
At times, I still felt overwhelmed, but with WAWCAS by my side, I found strength I never knew I had. I learned how to manage money, make smart decisions, and plan for the future. The support from trainers and fellow women kept me going.
Today, I not only provide for my family, but I also inspire other women in my community to take charge of their lives.
The Impact of WAWCAS : How it Changed my Life
- Confidence & Leadership – I became stronger and more self-assured.
- Financial Independence – I now earn and manage my own money.
- Supportive Networks – I built connections with strong women.
- Breaking Barriers – I overcame fear and societal expectations.
- Work-Life Balance – I learned to manage family and work effectively.
- New Opportunities – I found chances I never knew existed.
- Inspiration for Others – I now help other women believe in themselves.
To the trainers and the WAWCAS team, thank you for believing in us even when we doubted ourselves. You have helped countless women like me break free from limitations and discover our true potential. You didn’t just teach us how to earn money—you taught us how to believe in ourselves. Because of you, I now stand strong, independent, and empowered.
Message from me to other women:
If you feel stuck, know that change is possible. Believe in yourself and take the first step. Look at your strengths, work on your weaknesses, grab opportunities, and prepare for challenges. Programmes like WAWCAS can guide you, but the real power to change is within you.